Fig.1 IYA2009 Communication Milestones overview. (click on the image to enlarge it)

IYA2009 Web Page

• New content and design more appealing to the general public

Release: May 2008

IYA2009 Brochure

Ver. 3
Objectives:

• General IYA2009 awareness
• SPoC Engagement
• Task groups Engagement
• VIP lobbying
• Fund raising
• Public Engagement

Release date: April 2008

Ver.4
Objectives:

• General IYA2009 awareness
• Public Engagement
• SPoC Engagement
• Task groups Engagement
• VIP lobbying
• Fund raising

Release date: November-December 2008

Meetings and Conferences

SPoCs meetings

• April 2008: Europe/Africa/Middle East: Regional IAU Meeting, Cairo, Egypt
• June 2008: North and South America Meeting: AAS summer meeting
• September 2008 JENAM 2008, Vienna

Opening Event: Astronomy – A Window to Science

    15-16 January 2009: UNESCO HQ Paris

Media and other resources

Media Kit
(Available on the web and distributed using the IAU Press distribution channels)
Brochure + Hi-Res Images (logos, etc...) + Footage
Release date: June 2008

Press Releases

• UN Endorsement (December 2007)
• 100th SPoC (February 2008)
• New website (April 2008)
• IYA2009 (December 2008)
• Opening Ceremony (January 2009)
• Selected Cornerstone projects.
• Closing Ceremony(December 2009)
• The IYA2009 legacy (February 2010 ?)

Press Events

• Opening Ceremony, Jan. 2009
• 100 Hours of Astronomy
• Closing Events

Video Material

• IYA2009 Teaser http://www.astronomy2009.org/index.php/?option=com_content&view=article&id=378
• Trailer: “The International Year of Astronomy 2009 - the Universe, Yours to Discover”

Release date: February 2008

Presentations

•  International Year of Astronomy 2009
• Astronomy and the International Year of Astronomy 2009
• Who actually invented the astronomical telescope?

http://www.astronomy2009.org/index.php/?option=com_content&view=article&id=316